Chevrolet Advertising :: Marketing Advertisement

wanting Figures/Works CitedGenuine Chevrolet Advertisers create ads in magazines to catch the eyes of readers and go on them to want to steal the product. Each advertisement involves claims, warrants, and supports, which make the advertisements attractive. For example, in the attached advertisement for Chevrolet Cavalier, each of these ideas apply, makes the reader want to go egress and demoralize this simple machine. In the advertisement, there atomic number 18 many catchy phrases and pictures which make the railcar look very desirable. Furthermore, the general nature of a magazine such(prenominal) as People, where the ad is found, it attracts volume of all types. As displayed in the Chevrolet advertisements, claims, warrants, and supports are used to attract people of all types. Claims in the advertisements are used to try and get people of all types to notice, admire, and eventually go out and subvert this car. There are three different types of cla ims policy, fact, and value. The claims of policy in this advertisement are similar to most claims of policy in ads, which are, buy this product. The claims of policy are created by the pretty picture on the other side of the page, and the writing on the ad. In the picture, the pretty mountains and bright insolate look very inviting to whateverone who needs sometime to relax. By the proneness to have remedy time, the busy worker will think that the car will get them some free time. Then, they will want to buy the car. The writing includes lines such as, Finally. After working for what seems like forever, you have some time to yourself. Although this quote really does not have much to do with the car, it attracts the reader who may want some free time. The claims of fact include the statements about how many miles the car layabout go before needing a tune up and how it fits a low budget. These kinds of claims can attract people of all kinds, mainly people looking to s pend little on a car for themselves or for their children. The claims of value state that this car can take you wherever you want, and that even though going out during your free time may cost a lot, getting there wont. From these examples of claims of policy, fact, and value, the car looks very attractive to a reader.