Outline marketing plan for the next year for Atlantic Quench 02133 Essay - 1

Outline marketing plan for the next year for Atlantic Quench 02133 - Essay Example The main competitors and their product mix are also analyzed. This is followed by an in depth analysis of the company in terms of the 4ps, SWOT, PESTEL of external environment of the company. This is followed by a strategic analysis of the company and designing objectives of the company derived from SWOT. After performing these, future marketing strategy of the company is designed. Market analysis and past performance evaluation plays an important role in determining the future strategies of a company. The current paper is an effort towards understanding the market conditions existing in the fruit juice sector in the U.K, the U.S and globally so that suitable marketing strategies can be formulated for Atlantic Quench Cranberry for the coming year. The paper takes into consideration vivid description of the fruit juice industry. Accordingly suitable strategies are laid down which can facilitate the firm to grow in the coming years. The beverage sector is subject to frequent changes and therefore it becomes essential to frequently analyse the trends and accordingly adopt changes. PEST analysis is a useful tool for understanding the conditions existing in the external environment. Changes in external environmental conditions such as political, economical, social and technical may either cause organizations to grow or lead to losing their market strength. For such reasons, PEST analysis is a widely used system by organizations across the globe for strategic evaluation. The political framework existing in the nations of U.K and the U.S are quite stable and supportive towards growth. However the governments of both the nations are seen to impose immense tax burdens, especially post the financial crisis times. This has restricted the economic spending of the people in general. Interest rates have also increased on loans provided to organizations. This may impact the growth related activities for Atlantic Quench. The company may be required to depend upon internal